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 | | Your RSS Feed Might Look Like SpamRSS search engines are just beginning to pick up steam. As more RSS feeds become searchable, the number of visitors will increase and spam is sure to follow. It is an unfortunate side effect of free communication. While RSS users can typically unsubscribe to feeds they deem as spam, browsing with keywords in an RSS search engine is where the problem arises.
RSS spam largely consists of three main types most often found in the RSS search engines. The first type is keyword stuffing.
Keyword stuffing involves filling each RSS feed article with high-value keywords for a specific topic. The articles are not intended for human visitors, but instead for search engine robots to direct traffic to a target web site. This RSS spam technique is nothing more than an adaptation of the typical keyword-stuffed web page, often banned by major search engines.
The second type involves RSS feed link farms. These RSS articles often contain very little content, if any, other than a simple keyword. Their main attraction is the feed title. Clicking the feed title takes the user to a blog containing tens or hundreds of other blogs and RSS feeds, each directing to more links within the farm. The goal of this type of RSS spam is to trick the user into clicking advertisements or directing them to a product web site.
The third type is the creation of fake RSS feeds. These appear as legitimate, but often duplicated, article content. Whether they provide value or not is certainly debatable. These feeds are usually created in mass, using automated scripts, and appear similar in nature to the link farms. By attracting the users to seemingly valuable content, they hope to gain advertisement clicks or product web site traffic.
Your RSS feed might happen to fall into one of these three categories. While you may currently be experiencing increased traffic from the RSS search engines, these directories are working on filtering out the RSS spam techniques. However, you can still take advantage of RSS feeds and their power by following an RSS-friendly guideline.
Refrain from using automated scripts to create online content used by your RSS feeds. Instead, write your own original thoughts, product descriptions, and reviews. It takes a little more time, but the search engines will value this content much more highly, your visitors will appreciate the unique content, and the subscription count to your RSS feed will grow. It is also important to keep your feed updated with changing content as opposed to using a static feed, which remains the same. Search engines value dynamic feeds and will likely rank you higher as a result.
There are tools and services available, which aid in keeping an RSS feed updated with your changing content. Such services include FeedFire for converting your web site content to a periodically updated RSS feed or software such as FeedForAll for creating and editing RSS feeds.
A successful RSS feed is very much the same as a successful web page. It may take a little more time to digitize your thoughts, but the end result is well worth the effort. By avoiding the tricks in RSS feed spam, you can help make the difference in quality of feeds and enjoyment in your readers. |
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| The Hundred-Year Lie: How to Protect Yourself from the Chemicals That Are Destroying Your Health
by Randall Fitzgerald |  | In the tradition of Silent Spring and Fast Food Nation, investigative journalist Randall Fitzgerald warns how thousands of man-made chemicals in our food, water, medicine, and environment are making humans the most polluted species on the planet. A century ago in 1906, when Congress enacted the Pure Food and Drug Act, Americans were promised "better living through chemistry." Fitzgerald provides overwhelming evidence to shatter this myth, and many others perpetrated by the chemical, pharmaceutical, and processed foods industries.
Plume (June 26, 2007)
Product Dimensions: 8.4 x 5.2 x 0.7 inches
Paperback: 304 pages | Consider This:- The average American carries a "body burden" of 700 synthetic chemicals
- Chemicals in tap water can cause reproductive abnormalities and hermaphroditic birth
- A 2005 study of lactating women in eighteen U.S. states found perchlorate (a toxic component of rocket fuel) in practically every mother's breast milk
- Lab tests have found that four common food additives-aspartame, MSG, and two coloring chemicals-interact synergistically to produce nerve damage. These additives are commonly found in junk food marketed to children.
- In the past few decades male sperm counts fell by 50 percent, women's tubal pregnancies increased by 400 percent, and girls eight years old and younger began experiencing puberty. Chemicals are redefining what is "normal"
| Editorial Review:
In 1906, Congress passed the US Food and Drug Act and, according to the author, this has led to the "Hundred-Year Lie" that our food and drugs have been investigated and are safe and that the additives and chemicals put in them may actually make them better than the organic, natural variety. As an investigative reporter, Fitzgerald is expert at using scientific documents, articles in science and environmental journals and expert interviews to support his case. He concludes that we cannot rely on the government, science or manufacturers to either protect us or predict the effects of the products we ingest. As a test, Fitzgerald had his own blood analyzed for toxins and, in spite of living in an area of California known for its pure water and air and careful eating habits, he was shocked to find many toxic chemicals in his blood. While many readers will not agree with his conclusion that "Merely by choosing a diet of pure foods and a lifestyle free of synthetics, we can detoxify ourselves and initiate the healing of many degenerative illnesses and diseases," this book will cause any reader to think about the effect of our own voluntary actions on the health of our bodies. His suggestions for practical steps one can take may prove useful as well, although in the paperback afterword, he fears that denial will prevent most people or governments from taking any significant action.
Reviewer: Nola Theiss (Vol. 42, No. 1) |
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